Our Story:
A Local Arkansas Insurance Legacy
Reba Cook Insurance Agency, Inc. is more than an insurance office — it’s a family legacy built on service, honesty and community. What began with Reba Cook in the early 2000s has grown into a trusted independent insurance agency serving families and small businesses across Searcy and central Arkansas. Today, her granddaughter Alexa continues that mission, blending deep local roots with modern support to help clients protect what matters most.
Our History
Reba Cook first opened the doors through Statewide Insurance in the early 2000s, building the agency one relationship at a time. Her approach was simple: treat people like neighbors, make insurance understandable and always be there when someone needed help. Word of mouth grew the business far beyond the starting point, creating a reputation for genuine care throughout Searcy and nearby communities.
Now, three generations later, Alexa carries that tradition forward. With the same heart for service and a modern, independent-agency structure, she leads the agency with a mission to serve Arkansas families with clarity, compassion and reliable protection.
Mission & Values
Our mission is to protect Arkansas families and small businesses with personalized, accessible insurance guidance. We believe in:
Neighbors Helping Neighbors
We live and work in Searcy — we understand the risks our community faces and the values that matter most.
Meeting Clients Where They Are
Whether you’re a first-time homeowner or a long-time customer, we take time to explain your options and provide support at your pace.
Personal Service
You’ll speak with the same friendly agents who know you by name and truly care about your coverage.
Honesty & Integrity
These are the values Reba instilled from day one — and the reason generations of families continue to trust our team.
Community Commitment
Our agency isn’t built through ads — it’s built through people. Nearly all of our business comes from referrals, a reflection of the trust placed in us by Searcy residents, local business owners and Arkansas families.

We stay active within the community, supporting local schools, churches, small business groups and events whenever possible. This involvement helps us stay connected to the needs of our neighbors and strengthens our commitment to serve.
Why Choose Us
Independent Agency Advantage
We shop multiple carriers to find you the best fit in coverage and price.
Experienced, Licensed Agents
Decades of combined experience help us guide you through every step with clarity and confidence.
Personal, Relationship-Based Service
You’re never a number — our small team ensures you always know who you’re talking to.
Fast Quotes, Modern Convenience
Get help by phone, in-office or online. Request a quote the way that works best for you.
Local Knowledge You Can Trust
As fellow Arkansans, we understand the unique risks in Searcy and the surrounding areas — from severe weather to the needs of growing families and small businesses.
Meet the People Behind the Agency
Behind every policy is a small but dedicated team that cares deeply about the people they serve. Our agents are here to answer questions, help you compare coverage options and provide steady guidance through every stage of life.
